Identive Expands NFC Online Marketplace to Address Fast Growing Japanese Market

Identive Group, Inc. announced that it is expanding support for the fast growing near field communication (NFC) market in Japan with the launch of a Japanese language version of its popular NFC online marketplace, IdentiveNFC.com.

“With localized language and product support through our office in Tokyo, www.IdentiveNFC.com/jp now provides Japanese businesses, developers and consumers with direct access to the industry’s widest selection of NFC tag types and personalization options,” said Dr. Manfred Mueller, COO of Identification Products for Identive. “In addition to an array of tags in the globally accepted NFC Forum Types 1, 2 and 4, for the Japanese market Identive also offers Type 3 tags based on Sony Corporation’s FeliCa Lite chip technology.”

Similar to NFC, contactless card-based FeliCa technology has been widely deployed in Japan for many years for public transportation, customer loyalty programs and payment applications. With 70 million NFC-enabled smartphones and other devices now deployed in Japan, there is a growing need for NFC infrastructure products that work with these NFC devices as well as with FeliCa cards.

Through its online marketplace, www.IdentiveNFC.com, Identive offers customers around the world a wide range of NFC infrastructure products including tags, stickers, labels, readers and solution development kits, as well as its pioneering Tagtrail mobile services platform. IdentiveNFC.com customers enjoy free, localized support for their online purchases.